iCotton: An all-time classic, reinvented by ALONGE, to suit your cool
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There's something remarkable about the love for cotton in the fashion industry. Yes. It has been around for ages together and practically has managed to hold its position despite the flaws that hide between its fibres. Be it the rustic texture, minimal colour vibrance and many more, cotton clothing can be quite the high-maintenance partner, that makes for an interesting love story. But what if the storyline changed for the better? What if the flaws were combed out and the fabric was refined into something with a blend of finesse and flamboyance? What if someone crafts a fabric with cotton in its DNA and classiness in expression.

Enter ALONGE: A style statement that has moved the dial forward with iCotton.

All said and done, there is a small chance that you may be struck with disbelief. For, every garment from ALONGE has the shine of polyester, the softness of viscose and the stretch of lycra, all of this while holding the most supreme form of cotton within. And this is the essence of iCotton: An intelligence that sports versatility, delivered by ALONGE’s signature touch - Combing out the flaws and weaving in innovation. It is a testament of exquisite craftsmanship, which is tailored to perfect your style with a dash of grace and glamour. 

With ALONGE's moisture-wicking ability you won’t have to worry about the discomfort of moisture retention between your skin and clothing. It's been designed to draw moisture away from the skin and towards the fabric to keep you dry and comfortable even during the most intense activities. Whether you're out on a run or braving the elements, you get to feel fresh and confident from start to finish.

ALONGE’s blend of iCotton is engineered to optimise airflow and ventilation allowing you to feel fresh and dry all day long. Whether you're lounging at your home or out on the go, ALONGE has got your back with its line of clothing that makes you feel cool and comfortable at any given time. 

And you will never run short of envious eyes that follow you as the vibrant hues and designs of ALONGE sustain almost forever. From chic sleeves to flattering silhouettes; trendy tops to classic dresses; sleek cut skirts and stretchable and comfy pants, ALONGE holds a never before collection that can suit any style. Sport that dashing and bold look with ALONGE’s black clothing line; crafted to be lighter and cooler, even during summer. Or go with a pair of one of the first ever non-transparent white pants and walk your style, wherever you go. 

ALONGE is committed to sustainability and ethical sourcing practices. The cotton used is responsibly sourced from an elite band of trusted suppliers: those who commit to environmental and social responsibility. That is why, from seed to stitch, ALONGE implements the iCotton practice in a manner that respects both people and the planet, so you can feel proud about what you wear.

In short, iCotton embodies the perfect sync between comfort, quality and sustainability. It is no wonder that ALONGE's apparel line will soon stand out from the market as a pioneer. 

Take a look at our curated collections that include Essentials, Prêt, Luxury, Yin Yang, and Co-ords. And the range you’ve got is quite versatile. From daily essential garments to luxury pieces featuring intricate embroidery designs, you get to weave your own story with a sense of pride and confidence. All while expressing yourself with finesse and fluidity. After all, with ALONGE, you get to be the artist and the work of art too.

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